![Cost of a big mac in 1955](https://kumkoniak.com/46.jpg)
With 140m Indian Muslims, pork is off the menu, too. India is the only country in the world where McDonald's does not offer beef. To woo customers, McDonald's has devised a unique marketing strategy. If McDonald's can succeed here, without beef, it can succeed anywhere, so the reasoning goes. But in recent years there has been resistance to his global vision from, for example, the two London Greenpeace activists who took on McDonald's in Britain's longest ever libel trial high-street conscious Hampstead residents and concerned environmentalists around the world.Īs the stand-off between anti-globalists and multinationals continues, India has become the last great battleground. From humble beginnings in the US, Kroc set out on an epic voyage of expansion that was to take McDonald's into 119 countries, sweeping aside barriers of ideology, language and taste. Hundreds of thousands of animals have died since Ray Kroc, McDonald's founder, first opened a modest burger parlour in Des Plaines, Illinois, back in 1955. McDonald's, by contrast, is the world's largest user of beef.
![cost of a big mac in 1955 cost of a big mac in 1955](https://m.media-amazon.com/images/I/9197swjnauL._AC_SL1500_.jpg)
The sight of naked Hindu saints holding pro-cow rallies is not unusual. To give an idea of how highly the animal is revered, nobody thought it odd when, earlier this month, 634 cows, en route to a slaughterhouse in Muslim Bangladesh, were rescued from a train by animal rights activists. The creatures are everywhere in India - on traffic humps, grazing in rubbish dumps, in temples - everywhere, that is, except on your plate. The subcontinent, after all, has revered the cow for thousands of years. That McDonald's has come here at all seems curious.
![Cost of a big mac in 1955](https://kumkoniak.com/46.jpg)